Unladylike Rebrand

ADOBE PHOTOSHOP + ILLUSTRATOR

Unladylike is a female-led drink, paint, and cannabis tour company in Chicago, Illinois. This company is located in the downtown Chicago area and encourages a safe and enjoyable creative atmosphere while hosting instructed and free-paint still-life sessions, art exhibitions, and parties. I art-directed a new logo and advertisements in partnership with various designers and illustrators. New designs feature bright neon colors making recreation with hue combinations and silhouettes possible.

Logo Design / Branding / ADVERTISING

My Creative Process

While art-directing the rebrand of Unladylike I noticed their logo looked as though it was attempting to replicate a reproduced fast-fashion logo. This similarity poses the risk of this company blending in or confusing potential clients. My approach was to give Unladylike a more iconic and straightforward modern logo. This logo is designed to make the viewer quickly ponder, “Feminine, but un-lady-like?” and “That’s a cool looking smoking woman, why is the smoke green?” to reflect the brand being a cannabis and painting event-based company that is proudly female-led. The use of color within this design and its advertisements are inspired by the brand’s already bright and colorful palette. The new target audience of this rebranding is an open-minded, artistic, and ready-to-have-fun young adult(s) and adult(s) in the Chicago-land area.