Flower Bomb Organic Cannabis Tea

ADOBE PHOTOSHOP + ILLUSTRATOR

“Get Steeped” with Flower Bomb’s new organic cannabis-infused tea. This brand focuses on minimal ingredients that pack a punch of flavor and intoxicating strength. Brand, typeface, and packaging design are paired with bright colors and sleek silhouettes. Matching business cards, posters, and packaging illustrations are prepared for indoor dispensary display.

logo design / typeface design / branding / PACKAGING DESIGN

My Creative Process

While developing this brand’s identity I began by sketching out different tea-related illustrations. Consumer reactions to delicious tea helped me sketch out a variety of rough designs. My target audience became clear and “Flower Bomb” worked best for a young adult cannabis consumer. From these sketches, the possibility of flavors or “flowers” as cannabis-infused tea was born. I enjoyed the mushroom-cloud shape, large eyes, and bright colors to help separate flavors. I decided to design a custom typeface to pair with my vision of the brand’s unique illustration style. I started with square tins that were covered in each flavor’s individual pattern. The cylinder container acts more as a cannon for the explosion composition and works well with the continuous pattern.