Morningstar Inc. Advertisement Redesign

ADOBE PHOTOSHOP + ILLUSTRATOR

“Guiding Your Money To The Top” is an advertisement redesign based on the print advertisement below by Morningstar Inc. Attaching the copy to the visual brightly colored staircase helps amplify the movement of the design while also quickly informing new users to understand Morningstar as a financial empowerment organization. The saturated first red stair matches the company logotype and attracts new potential clients to make their first step to financial freedom with Morningstar Inc.

Graphic Design / Advertising

My Creative Process

To redesign this advertisement I began brainstorming different financial-themed scenarios with focused copywriting and connected imagery. Each concept was then tested digitally. I kept the colors of the initial advertisement to stay on brand. I felt the design could use a more engaging visual. With colors and a larger headline, I amplified these aspects and created this more youthful design.